Business Model
[Medical Food Delivery (MFD) business]
We distribute our “mealtime” mail order catalogue for health food through our network of about 20,000 promoters, including medical institutions and pharmacies, across Japan. This business is about introducing people with lifestyle-related diseases and other people who have dietary restrictions to healthy meals developed by qualified dieticians. We also place an emphasis on our counseling service, which we provide to propose to each and every customer the diet most suitable for the person.
[Marketing business]
We provide support to help food product manufacturers and other companies with their marketing activities, for example through selling ad spots in our “mealtime” mail order catalogue for healthy food, dealing with sampling and other outsourced jobs for them, and running a special website showcasing healthy recipes that use health-conscious food products and pay special attention to calories, salt, and other factors.
